SERV country expert Olga Tschekassin reports on the promising Moroccan market
Morocco, situated in north-western Africa, offers a wealth of opportunities for Swiss companies. The country benefits from financial support from the World Bank, the EU and the European Investment Bank. New economic reforms are aimed at diversifying the economy and attracting more foreign investors.
“With its strong economic sectors, which include agriculture, mining, industry, tourism and services, Morocco is an attractive export partner for international trade,” summarises SERV country expert Olga Tschekassin.
Swiss innovation in demand
Morocco is focusing increasingly on renewable energy and infrastructure development. This is where Swiss technology comes into play. Solutions for water management and for solar and wind energy are particularly sought after. The industries that supply the automotive and aerospace sectors are also growing and offer potential for Swiss companies.
Opportunities from reconstruction
After a devastating earthquake in the autumn of 2023, Morocco is working hard to rebuild the country. The reconstruction is opening up additional opportunities for international companies to help out while strengthening their market position. “Despite rising national debt, high unemployment, social inequality and a reliance on the agricultural sector, Morocco’s economy is experiencing robust growth,” says Olga Tschekassin. With projected growth of around three to four per cent, she believes the economic outlook for Morocco is positive.
SERV – Swiss partner for safe exports
SERV offers a range of solutions for export credit insurance and financing in Morocco, tailored specifically to the needs of Swiss companies. This support enables them to do business safely in Morocco and tap into new markets.
